Items where Author is "Vincent, Nithila "
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Vincent, Nithila and Selvarani, D. Christy (2011) Psychographic Segmentation of Young Adult Consumers- A Key to Developing Sustainable Marketing Strategies. Global Journal of Arts & Management, 1 (4). pp. 16-18. ISSN 2249-2658
Vincent, Nithila (2006) A Study on Brand Consciousness among Children and its Effect on Family Buying Behaviour in Bangalore City. Indian Journal of Marketing, 36 (1). ISSN 0973-8703