Items where Author is "Mathew, Jogi "
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Mathew, Jogi (2017) Impact Of Customer Relationship Management Initatives In Indian Retail Scenario A Review. Pacific Business Review International, 10 (1). pp. 153-158. ISSN 0974-438X
Mathew, Jogi (2013) Factors Influencing Consumer Purchase Decision In Mid-Size Car Segment. Asian Journal Of Research In Marketing, 2 (4). pp. 87-107. ISSN 2277-6621
Mathew, Jogi (2016) Determinants of customer loyalty and retention: A study of supermarket customers in Bangalore. PhD thesis, Christ university.