Items where Author is "Kumar, Sunita "
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Number of items: 5.
Kumar, Sunita (2017) Influence of Product Placements in Films and Television on Consumers Brand Awareness. Archives of Business Research, 5 (2). pp. 163-179. ISSN 2054-7404
Kumar, Sunita (2016) Shock Advertising And Its Impact On The Younger Generation. Advances In Economics And Business Management, 3 (6). pp. 653-657. ISSN 23941553 (Online) 23941545 (Print)
Kumar, Sunita (2015) Neuromarketing : The New Science Of Advertising. Universal Journal Of Management, 3 (12). pp. 524-431. ISSN 2331-950X
Kumar, Sunita (2013) Children Influence In The Process Of Family Purchase Decision For High, Low And Child Centric Products. Researchers World- Journal Of Arts, Science And Commerce, 4 (3). pp. 34-44. ISSN 2229-4686
Jeevananda, S. and Kumar, Sunita Degree of Children Influence on Parents Buying Decision Process. Degree of Children Influence on Parents Buying Decision Process .