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A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore

Anand John , Christopher (2014) A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore. Inetrnational Journal of Business and Administration Research, 1 (7). pp. 127-135. ISSN 2348-0653

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Official URL: http://www.ijbarr.com/downloads/0512201419.pdf


Item Type:Article
Subjects:Publications > Publications by Faculty > Articles > Commerce
Publications > Publications by Faculty
Publications > Publications by Faculty > Articles
Publications > Publications by Faculty > Articles > Management
ID Code:7721
Deposited By:Shaiju M C
Deposited On:02 May 2019 15:54
Last Modified:04 May 2019 08:26

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