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A Study Of Factors Influencing Buying Behaviour Of Utilitarian And Hedonic Shoppers: Evidence From FMCG Sports Jewelry Books And apparels Retails Formats.

Suresh, A.S. (2018) A Study Of Factors Influencing Buying Behaviour Of Utilitarian And Hedonic Shoppers: Evidence From FMCG Sports Jewelry Books And apparels Retails Formats. Asian Journal Of Management, 9 (1). pp. 1-6. ISSN 0976-495X

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Official URL: https://www.researchgate.net/publication/325535610...


Item Type:Article
Subjects:Publications > Publications by Faculty
Publications > Publications by Faculty > Articles
ID Code:7508
Deposited By:Shaiju M C
Deposited On:26 Mar 2019 16:12
Last Modified:26 Mar 2019 16:12

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