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Pester Power And Advertisements Influence On Purchase Of Food Products In A Convenience Store

Kumar, M. Rupesh and Sharma, Kunal (2017) Pester Power And Advertisements Influence On Purchase Of Food Products In A Convenience Store. Asian Journal Of Management, 8 (2). pp. 418-432. ISSN 2321-5763 (Online) 0976-9495X (Print)

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Official URL: http://ajmjournal.com/AbstractView.aspx?PID=2017-8...


Item Type:Article
Subjects:Publications > Publications by Faculty
Publications > Publications by Faculty > Articles
ID Code:7479
Deposited By:Shaiju M C
Deposited On:25 Mar 2019 16:38
Last Modified:25 Mar 2019 16:40

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