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Influence of Product Placements in Films and Television on Consumers Brand Awareness

Kumar, Sunita (2017) Influence of Product Placements in Films and Television on Consumers Brand Awareness. Archives of Business Research, 5 (2). pp. 163-179. ISSN 2054-7404

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Official URL: https://www.researchgate.net/publication/317135614...


Item Type:Article
Subjects:Publications > Publications by Faculty
Publications > Publications by Faculty > Articles
ID Code:7446
Deposited By:Shaiju M C
Deposited On:22 Mar 2019 19:03
Last Modified:22 Mar 2019 19:03

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