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A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore

V., Nithya (2014) A study of the influence of user-generated content in online media, on the purchase intention of consumers for fashion products in Bangalore. Other thesis, Christuniversity.

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Item Type:Thesis (Other)
Subjects:Thesis > MPhil > Media Studies
Divisions:M Phil > Media Studies
ID Code:7259
Deposited By:Shaiju M C
Deposited On:03 Oct 2016 14:52
Last Modified:03 Oct 2016 14:52

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