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A study on consumer behavioural intentions towards adoption of gamification – A digital promotion technique

Gupta, Rajni (2016) A study on consumer behavioural intentions towards adoption of gamification – A digital promotion technique. Other thesis, Christuniversity.

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Item Type:Thesis (Other)
Subjects:Thesis > MPhil > Management
Divisions:M Phil > Management
ID Code:7238
Deposited By:Shaiju M C
Deposited On:03 Oct 2016 11:54
Last Modified:03 Oct 2016 11:54

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