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Celebrity PR in India: A Closer Look at Salman Khan’s PR Strategies

Naresh , Suparna (2013) Celebrity PR in India: A Closer Look at Salman Khan’s PR Strategies. Working Paper. Centre for Research , Christ University. (Submitted)

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Public figures in recent times have been increasingly on the lookout for Public Relations (PR) professionals to present them to their public with style and panache, successfully covering up a thousand misdemeanours from their past. Positive PR is strategically planned and thought out for the concerned celebrity by the PR machinery. PR professionals and publicists are paid huge amounts of money to keep the stars of the film industry in the limelight, garnering positive footage twenty-four-seven. Wooing the public to reclaim and consolidate one’s position requires good public relations. This is not an American phenomenon. In India too film stars are no exception to this practice. Over the past few years many well known faces from the Hindi film industry have used PR strategies to propel themselves from the ‘much ignored’ to ‘the much renowned’. On occasions film personalities have sought the welcome intervention of their PR team to create a positive buzz around them to make the public forget unsavoury behaviour on their part. This paper tries to look deeper into the phenomenon of ‘Bad boy’ Salman becoming the ‘poster boy’ of Bollywood today, to find out whether PR can really bring about a volte-face in the career graph of an actor. The primary objective of this paper is to understand the power of Public Relations strategies used by celebrities like actor Salman khan to create a positive image in the minds of the viewing public. Public relations have been substituted with terms such as PR machinery, PR team, promotion, publicity to mean public relations strategy.

Item Type:Monograph (Working Paper)
Subjects:Publications > Publications by Faculty > Working Papers
ID Code:5999
Deposited By:Knowledge Center Christ University
Deposited On:07 Mar 2014 15:41
Last Modified:07 Mar 2014 15:41

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