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SOCIAL MEDIA AND CRISIS COMMUNICATION.‘THE NEW AGE MANTRA’?

Ranjeet Modi, Noopur (2012) SOCIAL MEDIA AND CRISIS COMMUNICATION.‘THE NEW AGE MANTRA’? Masters thesis, Christ University.

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Abstract

The topic “Social Media and Crisis communication – The new age mantra?” is indeed one where immense amount of research is possible. Simply because social media today has become one of the most rapidly growing means of communication. The researcher through this research aims to find out if Public relations professionals use this medium extensively while communicating crisis. The theory used behind this research is „uses and gratification theory?. The research begins with the theoretical aspect of social media and crisis communication. The researcher has taken examples of a few ground breaking crisis that have taken place in the consumer world and cited their examples where in prominent use of social media has made people aware of the crisis and it is the same social media that has eventually regained people?s faith back into the brand. By the end of the research conducted with the help of the questionnaire that was administered to the target audience, the researcher aims to arrive at the conclusion, whether social media indeed is the new age mantra for crisis communication or not.Through this study the researcher aims to study if social media has become the new age mantra for crisis communication.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5921
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 20:16
Last Modified:22 Jan 2014 20:16

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