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Kalra, Ashna (2012) RELEVANCE OF AN ALL WOMEN SOCIAL NETWORKING WEBSITE. Masters thesis, Christ University.

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Yahoo is looking forward to crack a deal with Cafe Mom , a social networking and community aimed at mothers .The website is very popular and doing extremely well. Many find that joining a social network for women can be a fantastic way to not only find support from other working females, but to also network with people that can become potential investors, employees, friends, vendors, and business partners. There is really no limit to the kinds of connections you can make within the social network for women. The statement of the problem is that women need an exclusive space for themselves wherein they can talk to each other and also increase their knowledge and wellbeing. The agenda is to know what applications and what ingredients will make it successful? Women are found more using face book then man and there is a need for the social networking website for women to share opinions exclusively related to them .Recent concerns over the privacy issues on some of the social networking websites is also one of the problem faced by users. The methodology adopted by researcher in order to collect data and analyze it will be through Questionnaire and Interview. Questionnaire will be targeted between age group of 18-40. The target sample will be women. After the research is being done it has been found that market is ready for an all women social networking websites. A little marketing will make it more successful than any women blog website. Therefore further work on it can be encouraged.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5919
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 20:08
Last Modified:22 Jan 2014 20:08

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