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CREDIBILITY OF MEDIA CONTENT ON FITNESS

MANIVAL RAJU , SHOBHA (2014) CREDIBILITY OF MEDIA CONTENT ON FITNESS. Masters thesis, Christ University.

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Abstract

Fitness is possibly a new found scientific understanding of health and nutrition in people today. Off late, people have realised the importance of fitness. Each medium sells the concept of fitness differently to its audience. The manner in which it projects the same may have a positive or negative understanding of the same. Therefore, this study attempts to answer whether there is any credibility in media content on fitness. Content analysis on a print medium and two social media pages have been conducted followed by a focus group discussion to understand the audience perception of the said credibility if any. Conclusion has been drawn based on the content analysis of the medium considered along with opinions of the respondents of the focus group discussion.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5911
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 16:29
Last Modified:22 Jan 2014 16:29

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