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HINGLISH IS AN IMPORTANT ADVERTISEMENT APPEAL

CHHETRI , SULOCHNA (2014) HINGLISH IS AN IMPORTANT ADVERTISEMENT APPEAL. Masters thesis, Christ University.

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Abstract

Advertising has become very costly and time consuming and is an important marketing activity. A lot of time, energy and money is spent in developing a creative advertising appeals to influence the buying behaviour of consumers through various appeals, advertising influence, rationally or emotionally, the prospects purchase decisions. There are various types of appeals in advertisements. Appeals in both print and broadcast media keep changing according to the innovation and the product that keeps developing in the market. Language is also an important feature of advertisement ad advertisers have experimented a lot in terms of using language be it a particular language likes English or Hindi or au bilingual language. Hinglish is being used by mostly products focussing on youth and rural audience of India and who just does not want to restrict themselves to the elite of the society as the product is affordable. The study would examine the various Hinglish taglines of various different brands. The survey will be done to find out people’s perception about the language Hinglish as an important ad appeal.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5906
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 16:06
Last Modified:22 Jan 2014 16:06

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