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Mary Murze , Sonakshi (2014) MAPPING THE SHIFTS IN HINDI DAILY SOAPS FROM PAST TO PRESENT. Masters thesis, Christ University.

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The daily soaps that we view every day in our living room reflect how our society works and functions, for few people their day starts and ends with these television shows. What happens in our favorite television serials, also tend to influence the lives we lead, like the way they dress up, the manner in which they socialize; tend to have a huge impact on our behavior and actions. Hindi daily soaps during the late 1990’s and early 2000’s served the Indian audiences with more of human relationships such as saas bahu dilemmas, parent child understanding that predominantly focused more on family values and ethics, in other words it preached to the Indian viewers how an ideal family is ought to be, showcasing a perfect family setting. In the present context there has been a gradual shift in terms of themes, character portrayal, trends, visualization and effects along with messages that these shows want to convey, such as gay marriages, extra-marital affairs, domestic violence are now becoming the central themes of much popular Hindi daily soaps .This study would map the shift in Hindi daily soaps during the early 2000’s to the present day on the basis of- themes, character portrayal, trends, visualizations and effects and the messages that each of these shows convey.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5903
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 15:48
Last Modified:22 Jan 2014 15:48

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