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ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL

Balachandran , Pooja (2014) ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL. Masters thesis, Christ University.

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Abstract

Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5894
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 14:47
Last Modified:22 Jan 2014 14:47

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