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AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS

Serrao , Melissa (2014) AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS. Masters thesis, Christ University.

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Abstract

Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5890
Deposited By:Knowledge Center Christ University
Deposited On:22 Jan 2014 12:15
Last Modified:22 Jan 2014 12:15

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