Serrao , Melissa (2014) AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS. Masters thesis, Christ University.
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Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology.
|Item Type:||Thesis (Masters)|
|Subjects:||Thesis > Masters > MS Communication|
|Deposited By:||Knowledge Center Christ University|
|Deposited On:||22 Jan 2014 12:15|
|Last Modified:||22 Jan 2014 12:15|
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