Christ University Institutional Repository

USE OF SELF ESTEEM APPEAL IN ADVERTISEMENTS THAT CATER TO WOMEN

JOSEPH , LIDWINA (2014) USE OF SELF ESTEEM APPEAL IN ADVERTISEMENTS THAT CATER TO WOMEN. Masters thesis, Christ University.

[img]PDF
Restricted to Registered users only

4053Kb

Abstract

The concept of Self-esteem appeals are considerably new in advertising, they are used in the advertisement to increase the buying and selling for products that are meant for women. The advertisers increase the demand of their products, with a particular target audience they pioneer ideas that will psychologically stimulate a strong feeling which will lead to a strong emotion that make them purchase the product or least take a good notice of the product addressed. The study aims to analyse the effectiveness of the advertisements that are made for products that are specially meant for the women, to find how these products affect the attitude towards looking at the product and themselves. And also to look into how the consumers recall the brand that uses a lot of self esteem appeal in them.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5887
Deposited By:Knowledge Center Christ University
Deposited On:21 Jan 2014 21:01
Last Modified:21 Jan 2014 21:01

Repository Staff Only: item control page