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Neviya , Laishram (2013) ANALYSIS OF GOVERNMENT ADVERTISEMENT ON THE AGRICULTURE OF MANIPUR. Masters thesis, Christ University.

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The term development, advancement and technology may not be the right set of words to describe rural areas of a country, as generally we associate rural parts of a country as backward, dirty, uncivilized and poverty. Today, Media is one of the most important and powerful medium that plays a very significant role in the lives of millions of people in the country because from centuries before media has helped and made people aware of the available options and the new technologies which make the lives of millions of people easy especially for the development of backward or the rural areas of a country catering to the needs of different people. Advertising is an indirect way of bringing or turning the masses or peoples towards the advertised services by providing plenty of information that is premeditated in order to bring effectiveness with a complimentary thought, now advertising is one such aspect of media that plays a vital role. Hence, the researcher in this research tries to find out the role of IASF and its effectiveness through advertisement by analysis its creative tactics.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5886
Deposited By:Knowledge Center Christ University
Deposited On:21 Jan 2014 20:57
Last Modified:22 Jan 2014 16:47

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