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CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS

ANAND , ANJALI (2014) CELEBRITY ENDORSEMENT AS A PART OF PR STRATEGY OF NGOS. Masters thesis, Christ University.

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Abstract

Celebrity endorsement in India is a big market and has been growing continuously. Brands often use celebrities to make an impact on people but today even the non-governmental organizations have been taking help of celebrities to endorse their cause and the NGO. Moreover, this has become an inevitable part of their public relations strategy. This paper analysis the public relations strategies of three NGOs and tries to find out why there is a requirement of celebrities in the non-profit sector and also how the celebrities have contributed to its development.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5880
Deposited By:Knowledge Center Christ University
Deposited On:21 Jan 2014 20:38
Last Modified:21 Jan 2014 20:38

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