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Influence of auto mobile magazines on customers In finalizing a choice of vehicle

Sunny, Ken (2012) Influence of auto mobile magazines on customers In finalizing a choice of vehicle. Masters thesis, Christ University.

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Abstract

Automotive journalism is a new field that became popular in media with arrival of world leading vehicle manufacturers to India. There are number of new vehicle manufacturers entered to Indian market in the last decade. Automotive journalism got its grid with the flood of new vehicles in the market. Initially auto mobile news and related articles were just a part of the main news papers or magazines. The situation changed drastically with the introduction of auto mobile magazines in India. Flow of manufacturers towards Indian market is still happening and the number of vehicles from motorcycles to big trucks launching in Indian market is not easy to count. In this situation finding a right vehicle according to the need and budget is not an easy task to the customers who wants to buy a vehicle. Now, Indian vehicle market it so huge and test driving each and every car is not an easy task to choose one. The situation forced the auto mobile journalism and automotive magazines to function as a separate field of journalism. The research tries to find out how far these auto mobile magazines are helpful to the people who want to buy a vehicle. Research then tries to analyse the readers of the auto mobile magazines and influence of magazine on customers in their decision making process.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:5859
Deposited By:Knowledge Center Christ University
Deposited On:13 Jan 2014 19:17
Last Modified:13 Jan 2014 19:17

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