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Organizational Culture in Tourism Industry in India

Kallarakal, tomy.k and Mathew, Jain and Paul , George A. and Thomas, Kennedy Andrew (2011) Organizational Culture in Tourism Industry in India. World Journal of Social Sciences , 1 (3). pp. 116-131. ISSN 1838-3785

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India’s tourism industry is experiencing a strong period of growth, driven by the burgeoning Indian middle class, growth in high spending foreign tourists, and coordinated government campaigns to promote ‘Incredible India’. India’s governmental bodies have also made a significant impact in tourism by requiring that each and every state of India have a corporation to administer support issues related to tourism. Tourism is a diversified and decentralized industry. The commercial imperatives drive tourism change according to the location, as do the environmental, social and cultural impacts of tourism on particular communities. As almost 20 million people are now working in India’s tourism industry, their level of performance, motivation and organizational culture have hardly been measured empirically and well documented. While sporadic references are made, the interrelationship between these correlates hardly exists in the context of tourism sector. The paper analyses empirically the prevalent Organizational culture in tourism industry. The study was carried on different sectors in the tourism industry namely, travel agencies, tour operators, airlines and hotels, consisting of 100 respondents across India. The findings indicate significant relationships among the culture aspects and significant differences in terms of gender and type of organizations wanting a more traditional or modern aspects of organizational culture. Statistical tools like correlation and students t test were used. The implications of the study in tourism industry is discussed in detail and are also included to give ample insight into the need for developing right Organizational Culture in Tourism Industry.

Item Type:Article
Uncontrolled Keywords: Organizational Culture, Tourism Industry.
Subjects:Publications > Publications by Faculty > Articles > Tourism
ID Code:1864
Deposited By:Knowledge Center Christ University
Deposited On:20 Dec 2011 16:52
Last Modified:29 Oct 2014 10:41

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