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AN ANALYSIS ON IF PRESENTATION STYLE ATTRACTS READERS TO READ AN ARTICLE

Thekkeveettil, Rugma Chandran (2012) AN ANALYSIS ON IF PRESENTATION STYLE ATTRACTS READERS TO READ AN ARTICLE. Masters thesis, Christ University.

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Abstract

This study is to analyse if readers read an article due to the presentation style of an article (writing style, graphic designs, layout and topic) they come across. Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. I want to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not on any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles. The researcher prefers qualitative study as analyze on why they read an article has to be done. It is by means of a questionnaire that I am going to do the qualitative study. The questions in my questionnaires are not going to be in depth. They are going to mainly depend on a number of closed ended questions and a few open ended questions as my analysis is steady on how many and the sample the researcher am going to select are readers, of magazine or newspapers or both. The researcher will be distributing my questionnaire among 50 readers and the samples are going to be picked randomly.

Item Type:Thesis (Masters)
Subjects:Thesis > Masters > MS Communication
ID Code:1748
Deposited By:Knowledge Center Christ University
Deposited On:03 Aug 2012 09:49
Last Modified:03 Aug 2012 09:49

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