Chandrashekhar, Deepa (2012) EFFECTIVENESS OF FILMS IN PROPAGATING ENVIRONMENTAL ISSUES - A comparison between live action and animation films. Masters thesis, Christ University.
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The thesis aims at finding out which is a better medium to communicate environmental issues. For the purpose of the research, four films were selected, two live action films and two animation films. 2012 and 8 Below are the two live action films and Wall-E and Madagascar are the two animation films. The study had a sample of 86 people, 45 females and 41 males respectively between the age group of 18 to 28 years. A survey was conducted, consisting of four questions each for the four films. The questions were devised to find out the theme of the films, whether or not the film has scientific grounding and if yes as to the reason why. After tabulating and analysing the results it can be seen that animation films are more popular as 76% of the sample has seen the animation films and majority of the sample believes the films have scientific grounding and that the issues and rendered in a comic fashion. 2012 and Madagascar have been watched equally by the sample, both of them have 80 percent.
|Item Type:||Thesis (Masters)|
|Subjects:||Thesis > Masters > MS Communication|
|Divisions:||?? mscomm ??|
|Deposited By:||Knowledge Center Christ University|
|Deposited On:||30 Nov 2011 09:35|
|Last Modified:||30 Jul 2012 14:44|
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